"The good life is a simplified life."
PSECU is one of the largest credit unions in Pennsylvania. They have a unique proposition for those looking to consolidate their credit card debt, and they turned to LampHouse Films to help get the word out.
Knowing that PSECU likes to keep their marketing more focused on lifestyle imagery, LampHouse worked with PSECU to develop a visual analogy. When you’re moving in, and you realize you just have way too much stuff… it’s time to declutter! The film helped keep PSECU on-brand while communicating their messaging – all wrapped up in an engaging micro-story for the viewer.
This film is part of a larger campaign that LampHouse helped bring to life. In addition to the :15 second spot, we produced an extended :30 second version, as well as accompanying radio spots. The film is first in a series for PSECU’s campaign.