Some thoughts about filmmaking, creativity, and what keeps us inspired.
3 Brands That Have Earned the Right to Talk About Big Issues
Over the last few months and years, we’ve seen brands making statements on sensitive issues at a rate we wouldn’t […]
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Passion and Influencers
Samanah’s passionate about her work, and believes that’s the most important ingredient in any career. Her passion and determination led her to innovative methods, like discovering the potential of influencer marketing before it was common.
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Company Identity Drives Marketing
In this episode, Josh talks to BJ Werzyn, the founder and CEO of West Shore Home, about the explosive growth of the company, and how their marketing philosophies have changed (and stayed the same) over the course of that growth.
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Customization is the Future
One-size-fits all products revolutionized the marketplace. When assembly lines replaced craftspeople, we gained some things and definitely lost others. But […]
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Brand Advertising That Converts with Lorna Sommerville
In this episode, Josh talks with Lorna Sommerville about why marketing needs to build a brand and drive measurable sales, the importance of customer feedback, and why being authentic in a bubble isn’t as important as listening to what your customers need from you.
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2020: Things We’ve Learned This Year
When we woke up on January 1st, when we got back to work on January 2nd, we were excited to get started on a promising year. We had big hopes and dreams. You probably did too.
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The Art of Blending Marketing and Public Relations
A lot of things fall under the heading “marketing.” Advertising, branding, design, and public relations, which Jackson Jeyanayagam defines on […]
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What We Can All Learn From Local Marketing
We’re lucky to work in a place with countless thriving small businesses. And you probably are too. No matter where you live or work, there are small businesses making the area brighter. We should support them, of course, but, as marketers, we should learn from them too.
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Six Times an Iconic Commercial Put a Brand On the Map
A great commercial is always great. But occasionally, one lands extra perfectly. Everything about it is fine-tuned to perfection, and it finds its perfect audience at the perfect time. It speaks to something specific in the moment, but seems timeless when we watch it today.
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Making Space for Creativity with Daniel Harmon of Harmon Brothers
Josh talks to Daniel Harmon of Harmon Brothers, the agency that created viral ads for Poo-Pourri and Squatty Potty, among […]
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Broaden Your Definition of Marketing with Brad Murphy of Woodstream
If you’ve done any pest control, whether mice, bugs, or something bigger, the chances are good you’ve used Woodstream products. […]
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High Quality Social Media Marketing With James Gregson of LEGO
LEGO has always been about quality, never settling for cheap toy construction or other easy outs, always investing in the long term. So it’s no surprise that their ads are high quality, entertaining and watchable. Even more important, they’re focused on giving back to their customers in a difficult time.
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