Some thoughts about filmmaking, creativity, and what keeps us inspired.
The History (and Future) of TV Advertising
More Than a Snack Break TV commercials are just part of our cultural landscape. It’s unlikely that you can remember […]
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Is this Us? A practical Guide to Ugly Content
Sweatpants vs Dinner Clothes You probably own some comfy clothes and some fancy clothes, but you probably don’t wear them […]
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A Poster a Day: Skillshare and the Practice of Creativity
A lot of myths and assumptions swirl around the idea of creativity. Some of them are helpful, most aren’t. In […]
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Marketing in a Mission-Based Landscape
There have always been companies that cared about more than the bottom line, that prioritized their workers, their communities, and […]
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Writing Umurage: Creativity is Always Self-Revealing (and that’s a good thing)
Hope International wanted to do something powerful – a film about the savings groups in East Africa, and the personal stories of the people who organize them. Instead of a traditional commercial, we teamed up with them to create a short film based on a true story, with Michael Rothermel directing.
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Marketing With a Mission
In this episode of Marketing Conversations with Lamphouse Films, Josh talks to Meika Hollander about her mission-based companies Grove and […]
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B2B & B2C May Be More Similar Then You Think
It’s one of the ingrained rules of marketing, one of the first things you learn as a baby marketer. There are two spheres of marketing: business to business and business to customer, or B2B and B2C, and they are different types of marketing. They have different strategies, different experts, different conferences, different agencies devoted to them.
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Do Something Weird Until it Becomes Normal
Josh talks to Andrew Mok of the groundbreaking carsharing platform Turo about how their model works, and how they spread […]
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Commercials That Make Surprising Use of Classic Songs
We’re used to feature films making use of recognizable music in their soundtracks. But commercials busting out an iconic song […]
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Are Video Games the Future of Marketing?
In this episode, Josh talks to Adrian Montgomery, the CEO of Enthusiast Gaming, a network of communities for gamers around […]
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Great Marketing Blends Art and Business
We talk a lot about how filmmaking is the art of blending art forms, a business of bringing different skills […]
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The Art & Science of Marketing
In the most recent episode of Marketing Conversations with Lamphouse Films, Josh talks to Dipti Kachru of JPMorgan Wealth Management […]
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