Some thoughts about filmmaking, creativity, and what keeps us inspired.
B2B & B2C May Be More Similar Then You Think
It’s one of the ingrained rules of marketing, one of the first things you learn as a baby marketer. There are two spheres of marketing: business to business and business to customer, or B2B and B2C, and they are different types of marketing. They have different strategies, different experts, different conferences, different agencies devoted to them.
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Do Something Weird Until it Becomes Normal
Josh talks to Andrew Mok of the groundbreaking carsharing platform Turo about how their model works, and how they spread […]
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Commercials That Make Surprising Use of Classic Songs
We’re used to feature films making use of recognizable music in their soundtracks. But commercials busting out an iconic song […]
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Are Video Games the Future of Marketing?
In this episode, Josh talks to Adrian Montgomery, the CEO of Enthusiast Gaming, a network of communities for gamers around […]
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Great Marketing Blends Art and Business
We talk a lot about how filmmaking is the art of blending art forms, a business of bringing different skills […]
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The Art & Science of Marketing
In the most recent episode of Marketing Conversations with Lamphouse Films, Josh talks to Dipti Kachru of JPMorgan Wealth Management […]
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What’s In A Name?
Josh sits down (virtually) with Jen Grant, the CEO of Appify and former Marketing Manager at Google, to talk about the companies she’s worked with, the power of building your brand into your products, and when to rebrand a company.
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3 Brands That Have Earned the Right to Talk About Big Issues
Over the last few months and years, we’ve seen brands making statements on sensitive issues at a rate we wouldn’t […]
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Passion and Influencers
Samanah’s passionate about her work, and believes that’s the most important ingredient in any career. Her passion and determination led her to innovative methods, like discovering the potential of influencer marketing before it was common.
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Company Identity Drives Marketing
In this episode, Josh talks to BJ Werzyn, the founder and CEO of West Shore Home, about the explosive growth of the company, and how their marketing philosophies have changed (and stayed the same) over the course of that growth.
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Customization is the Future
One-size-fits all products revolutionized the marketplace. When assembly lines replaced craftspeople, we gained some things and definitely lost others. But […]
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Brand Advertising That Converts with Lorna Sommerville
In this episode, Josh talks with Lorna Sommerville about why marketing needs to build a brand and drive measurable sales, the importance of customer feedback, and why being authentic in a bubble isn’t as important as listening to what your customers need from you.
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