In the history of filmmaking, there are a multitude of iconic duos. Scorsese and De Niro. Harrison and his fedora. Promotional films and visually striking products that sell themselves as soon as you see them work.
This blog post is about that last one.
Origin is a UK-based company that makes a killer product – bifold doors. They’re great. If you’ve seen this film, or any of their films, you know they’re great.
And that’s about all there was to this project – getting out of our own way and letting the product, and the personal stories of the people who use the product, shine through naturally. Origin understands film as a marketing medium inside and out. They know they don’t need to over explain, they just need to show.
Back to Basics
The need to simply show the doors in their element took us back to the basics of documentary-style filmmaking. We wanted to talk to people who love and believe in Origin’s product, and let that love and belief show through. We wanted to come in without a strong agenda, and see where the the people took us.
That’s one of the keys of documentary filmmaking: flexibility. Not projecting your own thoughts or desires into the story, but letting the story lead the way.
That type of filmmaking is powerful because it allows real people to connect with real people. When done well, you feel like you’re really getting to know the people on the other side of the camera. If a real person makes a recommendation, it carries weight that a company praising their own product doesn’t.
Good Partners Make Good Films
We’re lucky to have many repeat collaborators who love and understand film, who are creative powerhouses, who challenge us but respect our process. They make us better and we believe we make them excellent films.
Origin is definitely in that category for us. You only have to take one look at their doors to know that excellence is their priority. Their film advertising is no exception. With multiple projects coming up, we look forward to showing you more LampHouse/Origin collaborations soon.