When we started working with West Shore Home, they had one office in Harrisburg Pennsylvania. Now, they’re national, with locations all over the US. Their goal is the same today as it was when we met them 5 years ago.
Our mission is to build the most admired U.S. home improvement brand.
– West Shore CEO, B.J. Werzyn
It has been amazing to be beside them as they make remarkable strides toward that goal.
FILM CENTERED MARKETING
This film is the cornerstone of a marketing campaign we developed called “What Does Your Home Say About You?” The campaign includes everything from billboards to TV spots, to Instagram ads.
The ad climate is changing. TV is still a huge part of the strategy, but it’s not enough anymore. It’s time that companies start thinking about the story their TV, Billboards, Web Ads, and Social Media are telling when they’re all consumed together.
That is exactly what LampHouse did when developing this campaign for West Shore. We created a series of films and images that are cohesive, but all designed to work well on each platform. We think it will help keep West Shore moving quickly toward their ambitious goal.
Want to talk about how multi-platform marketing could be implemented in your business? Schedule a free consultation.