Josh sits down (virtually) with Jen Grant, the CEO of Appify and former Marketing Manager at Google, to talk about the companies she’s worked with, the power of building your brand into your products, and when to rebrand a company.
Samanah’s passionate about her work, and believes that’s the most important ingredient in any career. Her passion and determination led her to innovative methods, like discovering the potential of influencer marketing before it was common.
In this episode, Josh talks to BJ Werzyn, the founder and CEO of West Shore Home, about the explosive growth of the company, and how their marketing philosophies have changed (and stayed the same) over the course of that growth.
In this episode, Josh talks with Lorna Sommerville about why marketing needs to build a brand and drive measurable sales, the importance of customer feedback, and why being authentic in a bubble isn’t as important as listening to what your customers need from you.
We’re lucky to work in a place with countless thriving small businesses. And you probably are too. No matter where you live or work, there are small businesses making the area brighter. We should support them, of course, but, as marketers, we should learn from them too.