Redefining Relevant Commercials with Ryan Riess

Written by Daniel Southwell on August 18, 2020

Marketing Has To Be Relevant

Advertising has always been about finding your audience where they are and speaking to them in a way that connects. That’s never been more important than it is in 2020. And what’s relevant has never changed faster. It’s a sensitive time for marketing, but it’s also an opportunity to speak directly to customers’ hopes and fears. It’s a time for companies to highlight the important things.

In our conversation with Ryan Riess, the Marketing Director at Hershey’s in-house marketing agency, C-sweet Studio, we discussed their philosophy that’s allowed them to make effective ads this year, and more.

Digging Deeper

  • Ryan and his team created the popular Mint Before You Mask campaign, which you can watch HERE
  • You can find the CDC mask recommendations Ryan mentions HERE
  • It’s a strange time for marketing. We wrote about our approach to marketing in 2020 HERE
  • You can read more about how advertising around the world is changing because of Covid HERE
  • Good advertising, in its own way, can make the world a better place. We wrote about that HERE
  • Hershey has always been innovative and intelligent about marketing and presenting their products. You can learn more about what they’re doing HERE