We’re lucky to work in a place with countless thriving small businesses. And you probably are too. No matter where you live or work, there are small businesses making the area brighter. We should support them, of course, but, as marketers, we should learn from them too.
LEGO has always been about quality, never settling for cheap toy construction or other easy outs, always investing in the long term. So it’s no surprise that their ads are high quality, entertaining and watchable. Even more important, they’re focused on giving back to their customers in a difficult time.
Every industry has been hit hard this year, but few harder than tourism. In places like Lancaster County, where tourism is a huge part of the economy and one of the largest sources of employment, it’s an uncertain time. On our new show Marketing Conversations, Josh talked about this and more with Joel Cliff of Discover Lancaster.