Daniel Southwell

LEGO has always been about quality, never settling for cheap toy construction or other easy outs, always investing in the long term. So it’s no surprise that their ads are high quality, entertaining and watchable. Even more important, they’re focused on giving back to their customers in a difficult time.

We’re passionate about making quality films that feel accessible to everyone, that invite everyone in instead of creating barriers of entry to products or communities.

Every industry has been hit hard this year, but few harder than tourism. In places like Lancaster County, where tourism is a huge part of the economy and one of the largest sources of employment, it’s an uncertain time. On our new show Marketing Conversations, Josh talked about this and more with Joel Cliff of Discover Lancaster.

Advertising has always been about finding your audience where they are and speaking to them in a way that connects. That’s never been more important than it is in 2020. And what’s relevant has never changed faster.

In our first show, we talk marketing videos with Morgan Hirsh, the founder and CEO of Public Goods. Their story of adapting their advertising to fit the constraints of suddenly changing rules should inspire any marketer.

We love a lot of things about what we do. One of them is all the interactions we get to have with marketing pros in countless different industries. Their insights inspire and inform our work, and collaborating with them is always a pleasure.

We tend to think of creativity as a skill of the imagination. There’s a special cultural mythos built around “idea people” – those who can envision something extraordinary – and there’s some validity to that. But it’s a tiny part of the battle.

If there was ever a time for sharing whatever you have to offer, it’s now. Individuals and companies in our community and everywhere else are showing their generosity and ingenuity, pivoting to give what they can to help others in this time.